About Us

If you're reading this, you're probably still running most of your business yourself. 

The sales calls. The follow-ups. The closing. Maybe even the invoicing at midnight after the calls are done. You've built something real, and most weeks your gut gets it right. But some weeks a deal you were sure about goes quiet for no reason you can name, and you don't have anyone to ask why.

I know that feeling from both sides: as a founder, and as the person other founders have quietly been asking for an hour of my time for years. Here's how I got here.

7,5 years ago I started as an entry-level sales associate. By the time I left, I was Director pitching and closing high-ticket B2B deals in investments and legal, recruiting, training, and managing a team of 10 sales reps and team leaders, generating multiple millions in revenue every year. Along the way I worked with some of the best directors and closers in the game, and closed deals directly with multibillion-dollar asset managers, investors, corporate lawyers, and litigators working for Fortune 1000 companies.

But that wasn't where I started.

My entrepreneurial journey began 15 years ago, right after I finished school in a rural part of France. I went looking for work and found there wasn't any in my niche  Every artisan in the area was self-employed, one-man shows, sometimes with their wife doing the books. "If I'd hire you, I'd have to find work for you myself," was the story I heard, over and over, from every workshop I walked into. I was young, hungry, and full of motivation. 

Fixed mindset. Their loss.

So I found a gap in my own small local market and started anyway. Combined my name with wood, ordered some business cards, added a cash option to my invoices, much to the frown of one of my mentors at the time  and I was in business. Officially.

I did well for a couple of years, then decided to travel and learn the trade across different sectors. Somewhere in there working with luxury brands, yachts, antiques, I started properly looking at what actually makes a business work, and I landed on something simple: there are two sides to every business. The founders, and the employees.

I always planned to come back to my own business, just at a bigger scale. Two paths sat in front of me: work my way up and learn the skills first, or take a shortcut and go straight for the business skills, then combine both later. I took the shortcut. The plan was two years, then back to furniture.

Seven and a half years later, I was still in it, because it turned out to be exactly the education I didn't know I needed.

Somewhere in those years, friends who were starting their own companies started asking me the same kind of question, over and over: can I just pick your brain for an hour? Not a course, not a retainer, just someone who'd actually been in the trenches, willing to look at what they were doing and tell them straight what wasn't working.

I did it because they were friends. But the pattern never changed. The same handful of bottlenecks, the same gaps between "I know this business inside out" and "I don't actually have a repeatable way of selling it," showed up again and again different founders, different industries, same shape.

Having gone through the process of building my own business the hard way, then going through the highest level of sales training there is closing alongside some of the best in the industry, working with billion-dollar asset managers and Fortune 1000 legal teams I realized this wasn't something I should only give to people who happened to know me personally.

So here we are: Valiant Founders.

You have what it takes  building something from nothing already proves that. But it's a lot easier to iron out the bottlenecks when you've got a sparring partner who's actually been on the frontlines of sales, marketing, pitching, closing, recruiting, and developing talent, not someone reciting a framework from a course they never had to use themselves.

A lot of founders don't make it. Not because they didn't have what it takes, but because they gave up one bottleneck too early, without anyone to tell them what was actually fixable. If you're still here, still building, you're valiant.

That's what the hour is for.